Client Brief
Candy Claw is a boutique hair candy shop crafting beautiful, funky and sustainable claw clips. They came to RaRa looking for a brand identity to really encapsulate the pastel and funky “Copenhagen” vibes, as well as the premium, high-end quality of the product.
The RaRa Transformation
Candy Claw Clips - branding // social media launch strategy & assets
We crafted Candy Claw’s brand identity (logo, logo variatons, colours & fonts) and their social media launch strategy. We let the vibrant clips & photos capture the colourful, Copenhagen vibes, whilst maintaining an edge with a dark static noise texture and a muted colour palette of beige and dark grey. We wanted the clips to speak for themselves and it was important to highlight how the clips were handcrafted, as well as premium, and to stay away from any “tackiness” that could be associated with candy and bright colours.
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