Client Brief
https://www.karamademedoit.com
Kara Made Me Do It is a style-led brand built around curated fashion drops, styling edits, and a highly engaged audience looking for considered, feel-good purchases. As the brand grew, Kara needed a platform that could support frequent launches, gated content, and a seamless client experience behind the scenes. The brief was to create a website that felt playful, editorial, and personality-driven, while being highly functional and scalable. The site needed to make it easy to publish new drops quickly, manage content efficiently, and guide users through a smooth customer journey from discovery to purchase.
The RaRa Transformation
We created a bold, playful brand identity alongside a custom website built to scale. The site was developed with a CMS-driven structure that allows new drops to be published at the click of a button, automatically generating new pages using predefined layouts.
Each client has their own dedicated portal page, created at the click of a button, designed to feel personal while remaining easy to manage behind the scenes. To support the full client journey, we also implemented Dubsado with custom workflows and automations, creating a seamless experience from enquiry through to delivery.
The result is a website and system that feels effortless on the front end, with powerful systems working quietly in the background.
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